Content migration, copy-refining for 4-H

Just a couple of examples of some of the work I did while executing a contract for MediaBarn at the 4-H club marketing office over a few weeks in the summer of 2010. The challenge was to migrate the content 4-H had on a legacy site over to a new content management system called Ektron.

4-H council leadership page required lots of thumbnails and adding site copy from the legacy site.

The majority of the work revolved around cropping and sizing photos with photoshop, uploading those assets into Ektron’s media asset library, pasting in page text content, uploading .pdf documents and refining some of the copy that had been written by an outside agency.

Environmental science and alternative energy page required re-writing of site copy.

Much of the work I did can be seen on the 4-H science, citizenship and healthy living sections, where I re-wrote almost all of the copy to be more direct, concise and as free of unclear “buzzwords” as possible. Continue reading

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Scottie Reynolds is grinding – from Northern Virginia magazine

Scottie Reynolds feature from Northern Virginia magazine.

My feature on Scottie Reynolds, the former Herndon (Va.) High and Villanova basketball star, was in the November issue of the Northern Virginia magazine. Reynolds was one of the most challenging interview subjects I’ve ever tracked down, bouncing from a pro basketball team in Springfield, Mass. to Puerto Rico to the Philippines. We’ll see where he ends up next.

UPDATE: The Washington Post’s Northern Virginia blog picked up the story on Dec. 6.

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Washington Post contributions

I covered a pair of high school sports events for The Washington Post on Nov. 11 and 12, 2011. The first was a high school football playoff game between Lee and Hayfield. Lee won with a big second-half comeback.

Dan Friedell article in The Washington Post

Story on Virginia state high school cross country championship meet.

The second event was the Virginia state high school cross country championship meet. Pretty amazing to see this kids run their hearts out.

The top individual winners in Class AAA were Sophie Chase of Lake Braddock and Ahmed Bile of Annandale. George Mason High in Falls Church, Va. won the team titles for both boys and girls. I also covered Albemarle High near Charlottesville for the Daily Progress. Albemarle finished second overall in the Class AAA boys competition.

The story for next year? Probably video of how wasted the kids are at the finish line after running as fast as they can for 18 or 19 minutes. Many of them need to be helped to their feet after crossing the line.

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Caroline and Katherine Coyer inspire ESPN.com piece

Twins recruiting story from ESPN.com.

James Wagner of the Washington Post wrote a story last spring about Caroline and Katherine Coyer, twin basketball-playing sisters from Oakton (Va.) High School. I figured it was worth expanding upon. In the story are anecdotes from the Coyers and other twin sports-playing sisters around the country – the Rolfzens from Nebraska, the Foulshams from Penn State and more. Please take a look at my story on ESPN.com. Thanks to Phil Dolinger for his great photos.

 

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What news apps do I use?

Take a look at the screenshot below to see what news apps and home pages I have saved on my iPhone. Of all the applications, the one I like the most is Twitter. Why? Because I’ve cultivated my Twitter-verse myself. All of the people or organizations I follow are my choice, and if I get a link from someone I consider to be an expert, I will follow it.

Image of screen from iPhone

A look at some of the sites saved on Dan's iPhone.

I’ve also been impressed with the ease-of-use on the Grantland site. I’m told it was built in HTML 5, which affects the way its displayed on the user’s screen. If you see the site on full-size monitor, it adapts. If you see it on an iPhone, it adapts, too. Great stuff.

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